Asheville Shines Through Challenges: The Inspiring Journey of Local Business Owners
Asheville, a vibrant and artistic city nestled in the heart of Western North Carolina, recently faced the aftereffects of Tropical Storm Helene. However, the resilience and community spirit of its local business owners continue to shine brightly amid difficulties. One such inspiring story comes from Gamers’ Haunt, a beloved shop specializing in Magic: The Gathering cards and accessories. Owner Charla Schlueter opened up about her experiences, illustrating not just the challenges but the incredible support found within the local community.
A Fortunate Turn of Events
Charla’s journey to founding Gamers’ Haunt wasn’t a path she initially planned for. She described herself as “incredibly lucky” to buy the shop from her friend, who had begun building a community centered around gaming. “I wanted to help grow and build the community he had started,” she shared, highlighting her passion for creating a space where people could gather, connect, and enjoy the magic of gaming.
For Charla, this business is about so much more than just profit. She emphasized that it’s the difference they make in people’s everyday lives that truly matters. “I think where we find joy, such as in games, is where we make those differences,” she expressed. This sentiment is a reminder that sometimes, it is the little things in life—and the connections we make along the way—that define our success.
The Unique Charm of Asheville
One of the most intriguing aspects of running a business in Asheville, according to Charla, is the closeness of the community. “I’ve reconnected with friends I haven’t seen in over a decade because they play Magic,” she noted. This small-town feel has a unique charm, as it allows for unexpected reunions and shared experiences among customers.
Gamers’ Haunt attracts a richly diverse group of players, embodying the melting pot of professions found in Asheville. “Players are bartenders, lawyers, teachers, baristas, kids—it’s a game that spans not just age but professions,” she shared. It’s these diverse backgrounds that contribute to the shop’s warm and welcoming atmosphere, making it a haven for people of all walks of life.
Defining Success in Uncertain Times
When asked about her definition of success, Charla emphasized the importance of community, stating, “I find success in having a loyal community base of people that will fight for your business because they love it as much as I do.” For her, the relationships built through Gamers’ Haunt are invaluable treasures, far exceeding any monetary criteria typically associated with success. She advised budding entrepreneurs to “find something they love enough to do 1,000 times a day” and ensure it aligns with what their community desires.
Resilience Amidst Adversity
The aftermath of Tropical Storm Helene posed significant challenges for many businesses, including Gamers’ Haunt. Charla shared that while she was fortunate to have most of her inventory intact, her shop suffered damage from a fallen tree and rain. This setback left her feeling thankful, yet concerned for the future. “Like so many businesses, ours has been inoperable,” she confessed, acknowledging the harsh reality that many local shops are facing.
Despite the situation, Charla highlighted the incredible support from fellow local businesses. “Other local businesses have opened their doors to us, offering places to shelter in until we have a space again,” she said, reflecting on how Asheville’s business community has rallied together to help one another, even among competitors. This spirit of collaboration is what fuels her passion for being in business in the first place: “As corny as it sounds, this is why I am in business — the community,” she stated.
The Path Ahead
Looking ahead, Charla expressed a deep need for external support for local businesses, “We need grants and funds from outside of WNC.” She emphasized that while the community is strong, the impact of the storm’s devastation is felt deeply. “Everyone is hurting here,” she reiterated, urging for continued awareness and support. “This storm has taught me to be flexible,” she reflected, illustrating her determination to adapt and overcome challenges. Each day brings new planning to manage finances, while also creating spaces for people to gather and enjoy games together.
With continued support from the community and organizations like Shaolin Kung Fu of Asheville, which has opened its space for gaming events, Charla remains hopeful for the future. Hosting over a hundred players on weekends, she encourages everyone to keep the spirit of gaming alive as they navigate this tumultuous time together.
As Asheville faces its challenges, the stories of local entrepreneurs, like Charla, remind us of the power of community, resilience, and joy found in everyday life. Together, they are determined to rebuild, support one another, and continue making a positive difference in their beloved city.
