In the wake of Tropical Storm Helene, Asheville is showing its resilience and community spirit through several new initiatives aimed at helping local restaurants and service industry workers. The city has felt the aftershocks of the storm, which not only disrupted everyday life but also dealt a severe blow to the heart of Asheville’s economy—its vibrant food service and creative sectors.
To rally support, the Asheville Independent Restaurant Association (AIR) has teamed up with ArtsAVL, the local arts council, and the historic real estate specialists at GBX Group for an initiative called WNC Tip It Forward. This program aims to provide emergency relief grants to those who were hit hardest by the storm’s aftermath.
AIR’s Executive Director, Meghan Rogers, described the need for this initiative as urgent. “For the restaurant industry and the people who work there, the months from October to December are typically a bustling time. Sadly, many have lost their livelihoods,” she explained. The summer tourism season usually helps carry restaurant owners and their staff through the slower winter months—but with the storm wreaking havoc in October, that safety net has vanished for many.
Despite challenges, the hospitality and food service sectors remain critical to Buncombe County’s economy, employing nearly 20,000 people as reported in 2022. Rogers noted that recovering from the storm is not going to be a quick fix; it will be a long-term process that requires continuous commitment from the community.
The inception of Tip It Forward came soon after Helene’s impact when a GBX executive reached out, eager to help the renowned local restaurant scene. This drive led to a broader partnership with ArtsAVL, allowing for a well-rounded support system that addresses both the food service and creative aspects of Asheville’s economy.
As Asheville looks forward, restaurants are stepping up to keep the community buoyant. For example, Regina’s Westside launched Regina’s Fish Night, where every Sunday, patrons can enjoy whole fried fish sourced from local purveyors. The menu rotates weekly to feature flavors inspired by different cuisines, ensuring that there’s always something fresh and exciting.
In another festive twist, Soprana Rooftop Cucina invites guests to celebrate the season with Cocktails with Kris Kringle on December 12, complete with live music, pictures with Santa, and fun crafts for all ages. Best of all, it’s free to attend!
As the winter season approaches and emergency relief begins to dwindle, new plans such as Hot Meals 4 Hope are coming into play. Led by Bear’s Foundation, this initiative aims to serve 360,000 meals from January through March. The project highlights a strong community commitment to fight food insecurity, extending aid to those most affected by Helene.
Furthermore, a coalition of local women entrepreneurs has created WE ARE (Women Entrepreneurs Asheville Recovery Endeavor) to help female business owners recover, aiming to raise $1 million through a creative raffle of lavish getaway baskets.
As Asheville pulls together in this time of need, it stands as a testament to the strength of community ties. Every initiative—from emergency grants and festive dining events to comprehensive meal programs—is a step toward recovery. The resilience of Asheville is palpable, and its spirit shines through even amidst the challenges. Whether you’re dining out, donating, or simply spreading the word, every little effort counts in rebuilding our beloved city.
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