Asheville Community Unites to Recover from Devastating Impact of Tropical Storm Helene

Asheville Community Rallies Together After Tropical Storm Helene

Asheville, a vibrant city known for its resilient spirit and tight-knit community, finds itself at a crossroads as local business owners grapple with the aftermath of Tropical Storm Helene. The message from the heart of the city is clear: “We’re still here, and we need your support.” This sentiment echoes from various establishments, whether they were quick to reopen their doors or are still navigating the challenges of recovery.

A Legacy Under Water

Take Britt & Tilson Glass, a family-run business launched in 1960. Owner and CEO Billy Britt shared how floodwaters completely wiped out their long-standing location on Swannanoa River Road. “Our physical location is gone, but we want to let people know that we still exist,” he emphasizes, highlighting the bedrock of the business—family and tradition. After temporarily relocating, Britt & Tilson Glass is now operating out of a new leased space at 44 Buck Shoals Road, Unit 201, in South Asheville.

For Billy, continuing the family legacy is paramount. “My grandfather started our company, and my father has been part of it his entire life,” he recounts. “It’s ingrained in us.” He urges the community to stand by them as they navigate this transition: “People just have got to give us a little grace and bear with us as we try to rebuild as best as we can.”

The Art of Recovery at Local Cloth

Another establishment bearing the scars of Helene is Local Cloth, a nonprofit dedicated to fiber arts. They faced a devastating situation where nearly 11 feet of muddy water rushed into their studio on Depot Street, destroying countless works of art and their shared space. “Everything swirled around in that muddy water,” chairperson Judi Jetson recalls, estimating their losses at around $500,000.

Despite this loss, there’s hope on the horizon. The building itself has endured no structural damage and is undergoing repairs. Local Cloth is committed to returning to its beloved spot in the River Arts District by January, with a goal to welcome back classes and their retail shop by February. They emphasize the importance of supporting local artists in these times. “If you want a sweater because it’s going to be cold, think about supporting a local artist instead of buying mail order,” Jetson advises. It’s a heartfelt plea to invest in the local creative community.

The Go Local Initiative

In a show of community solidarity, the 2025 Go Local card has just gone on sale, providing an opportunity for locals to support businesses through discounts and offers until the end of 2025. Notably, 20% of card sales will benefit local schools, showcasing another layer of community support. The initiative, which has been running for 14 years, aims to unite local patrons with businesses during this critical recovery phase.

“We had 650 businesses listed before Helene; now we’re starting with close to 500, and we expect those numbers to increase as we reconnect with previous members,” shares Sherree Lucas, executive director of the Go Local program.

The Culinary Community Faces Challenges

Asheville’s dining scene is also feeling the pinch. Vince Charbonneau, managing partner of a local restaurant, explains that the lack of tourists has clouded the economic picture. “It’s a little scary when you start to factor in all of our overhead,” he admits. He calls upon locals to rediscover downtown Asheville: “I want people to know that we’re here, we’re fighting, and we need their business.” With accessible parking and an array of options, it’s easier than ever for locals to step in and support.

Sweet Recovery at French Broad Chocolate

The French Broad Chocolate Factory & Cafe, located on Riverside Drive, also faced challenges as nearly 7 inches of water surged through its retail area. Nevertheless, the production floor miraculously remained intact. Co-creator and chief of innovation, Daniel Rattigan, remains optimistic about their return, aiming to reopen their storefront in time for the holiday season. Yet, he acknowledges the shift; typically, their retail spaces contribute to nearly 70% of their revenue.

“I know things aren’t gonna look like they used to look,” he reflects. “We’re just gonna try and flow with the changes.” The determination to remain part of Asheville’s recovery remains strong.

As this beautiful mountain town embraces the challenge of rebuilding after the storm, the shared message is loud and clear: We’re still here, and we need each other. Supporting local businesses is more crucial than ever for preserving the spirit that makes Asheville so special.