Asheville’s Flatiron Building: A Journey from 1926 to Today

The Human Fly’s Historic Climb in 1926

Ninety-eight years ago, on the stormy night of May 13, 1926, Asheville witnessed a thrilling spectacle as a man named Harry H. Gardiner, also known as “The Human Fly”, scaled the side of the city’s new Flatiron Building. With no ropes or harnesses, Gardiner’s daring climb captivated a crowd that had gathered to watch this death-defying feat.

Gardiner, a seasoned performer who had climbed thousands of buildings across North America and Europe, took on the challenge in Asheville to help raise funds for the veterans hospital in the Oteen section of the county. The event attracted thousands of spectators, with an orchestra providing entertainment as Gardiner made his way up the building.

After successfully reaching the top and performing various stunts, Gardiner descended without incident, leaving the crowd in awe of his skill and bravery. His climb not only showcased his abilities but also highlighted the Flatiron Building as a prominent structure in the city.

Asheville’s Building Booms and Architectural Significance

The Flatiron Building, constructed in 1926, was part of Asheville’s second building boom that lasted throughout the 1920s. Designed to meet the growing need for office space in the city, the Flatiron Building stands as a notable example of wedge-shaped urban construction in North Carolina.

Featuring a design inspired by its New York City namesake, the building was a distinctive addition to Asheville’s architectural landscape. Over the years, the Flatiron Building housed a diverse range of occupants, from doctors and dentists to radio stations and various businesses, contributing to its rich history and significance in the community.

WWNC Radio Station: A Beacon of Information and Entertainment

One of the key features of the Flatiron Building was its provision for a radio station on the top floor. Asheville’s first radio station, WWNC, went on air in 1927, broadcasting a mix of local news, music, and entertainment to listeners across Western North Carolina. The launch of WWNC marked a significant milestone in the city’s communication and entertainment landscape.

Jimmie Rodgers and the Rise of Country Music

Shortly after WWNC began broadcasting, Mississippi yodeler Jimmie Rodgers found his way to Asheville and started performing on the radio station. Despite initial skepticism about his talent, Rodgers’ unique singing style and captivating performances quickly won over listeners, propelling him to fame as the “Father of Country Music.”

Rodgers’ success story, which began in Asheville, underscored the role of WWNC in supporting local artists and providing a platform for emerging talent. His journey from a struggling performer to a music icon showcased the power of radio in shaping the music industry.

Community Engagement and Historic Preservation

Asheville’s community rallied around initiatives like the Christmas Cheer Fund, which aimed to support the less fortunate during challenging times. WWNC played a crucial role in promoting charitable causes and fostering a sense of unity among residents through its programming and outreach efforts.

Amid economic turmoil and social upheaval, Asheville’s commitment to preserving its historic buildings, including the Flatiron Building, served as a testament to the city’s rich heritage and architectural legacy. While other cities embraced modernization, Asheville chose to honor its past and protect its cultural assets for future generations.

The Flatiron Building Today: A New Chapter

After undergoing meticulous renovation, the Flatiron Building reopened in 2024 as the Flat Iron Hotel, blending historic charm with modern amenities. The hotel’s “Flat Iron Folks” exhibit pays tribute to the building’s storied past and the individuals who shaped its history, offering guests a glimpse into Asheville’s vibrant legacy.

With a focus on honoring the diverse voices and experiences associated with the Flatiron Building, the hotel stands as a living testament to Asheville’s enduring spirit and commitment to preserving its cultural identity. As the city continues to evolve, the Flatiron Building remains a symbol of resilience and renewal, bridging the gap between the past and the present.