Asheville residents come together to support tourism recovery efforts.
Following Tropical Storm Helene, Asheville residents are rallying to support tourism recovery efforts. A recent survey shows strong community belief in tourism’s role in economic rebuilding, with 83% affirming its significance. Despite challenges, approximately 90% of businesses are open, and initiatives like the Always Asheville Fund have raised over $1.1 million for storm-impacted small businesses. Notable attractions are reopening, signaling hope for the local economy’s recovery.
Asheville, a city known for its vibrant culture and stunning natural beauty, has shown a renewed sense of enthusiasm and support for tourism recovery efforts following the devastating impacts of Tropical Storm Helene. A recent survey conducted by MMGY revealed some heartening statistics that showcase the community’s belief in the potential of tourism to rebuild the local economy and enhance quality of life.
During the Buncombe County Tourism Development Authority’s annual planning session, Chris Davidson presented compelling findings from a survey that gathered responses from 406 county residents. Most of these respondents are full-time residents, with around 38% hailing from Asheville itself. On average, they have lived in the area for nearly 22 years, giving their input considerable weight.
The results indicate that a whopping 83% of residents believe that visitors play a significant role in fueling economic recovery following the storm. In addition, a stellar 97% of residents agree on the importance of raising awareness surrounding recovery efforts. This reflects a remarkable shift in perspective, especially when you consider that 92% of residents now see tourism as advantageous for the community, up from 83% just a year ago.
The survey also shows a positive trend in how residents view the balance between the benefits and challenges of tourism. The number of people who believe the benefits outweigh the challenges has climbed from 71% in 2022 to 76% today. These figures highlight a growing acknowledgment of tourism’s potential to contribute positively to the community.
Asheville is on the rebound following the economic impacts of Hurricane Helene, which brought significant challenges, including an estimated loss of $585 million in visitor spending projected for the first quarter of 2025. In contrast, 2023 showcased that visitors contributed nearly $3 billion to Asheville’s economy, representing about 20% of Buncombe County’s GDP.
Many local businesses endured a tough time due to the storm, particularly during the critical fall season. Some, like the Asheville Adventure Company, were faced with permanent closures due to damages while others are still struggling to regain their usual operational capacity. However, the good news is that approximately 90% of the town is currently open for business and ready to welcome tourists.
Local tourism leaders are optimistic about the region’s recovery and are eagerly calling upon visitors to support small businesses in the area. Federal disaster relief funding, which amounts to $100 billion, has provided a crucial lifeline to support ongoing recovery efforts.
Community engagement is at the forefront of the local mindset, with initiatives like the Always Asheville Fund already raising over $1.1 million in emergency grants for small businesses affected by the storm. Officials encourage potential tourists to explore everything Asheville has to offer and to relish in the resilience of this remarkable community.
As fundraising and recovery efforts continue, some notable attractions have reopened, including the iconic Biltmore Estate, now offering new exhibitions and beautiful seasonal blooms that invite visitors to come and discover the area’s charm.
The spirit of Asheville remains unbroken, and as the town rallies together, it’s clear that tourism will once again serve as a vital thread in weaving the vibrant tapestry of this community.
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