Asheville’s GRINDFest Connects Black-Owned Businesses
It was a big kickoff for the Memorial Day weekend with a successful festival called GRINDFest, held on the campus of A-B Tech and focused on highlighting Black-owned businesses. Vendors who took part shared they were pleased with the weekend turnout this year. It was the fourth year for GRINDFest, with vendors from local businesses as well as people coming in from out of state to take part.
Connecting Local Businesses
The event’s founder expressed satisfaction with the connections made during the festival. GRINDFest provides a way for locals and tourists to connect with Black-owned businesses in the community who have unique skills and services but might not have a brick-and-mortar storefront.
Highlighting Unique Businesses
Music played throughout the three-day festival sponsored in part by nonprofit Black Wall Street. Vendors showcased a variety of offerings, from clothing to handmade crafts, allowing attendees to support and engage with businesses that may not have a physical presence.
A Purposeful Approach to Tourism
The importance of purposeful tourism was emphasized, stating that GRINDFest allows people of color to connect with the tourism industry and provides an opportunity for visitors to engage with local businesses that offer distinct products and services.
Empowering Second Chances
One unique vendor shared their inspiring business model of hiring staff who have overcome incarceration. The employees work in the Asheville coffee scene, creating blends in the basement of a church and selling their products to the public.
Strong Turnout and Positive Feedback
GRINDFest attracted vendors from various locations, including Raleigh, who reported a strong turnout and positive feedback from attendees. The event served as a platform for businesses to showcase their offerings and connect with a diverse audience.
Overall, GRINDFest serves as a valuable opportunity for Black-owned businesses, both with and without storefronts, to showcase their products, connect with customers, and contribute to the local economy. The festival’s success highlights the importance of supporting diverse businesses and fostering community connections.
