Attempting Rachel Ray’s “$40 a Day” in Asheville 20 Years Later

Often revered as a bustling hub for food lovers, Asheville has been renowned for its delectable culinary scene for years now. Back in 2004, the Food Network star Rachel Ray embarked on her famous “$40 a Day” journey, taking on the delightful streets of Asheville. So, what would it be like to relive the challenge 20 years later?

Rediscovering the Challenge

Fondly remembered, Ray’s “$40 a Day” series involved the host herself, with a self-imposed budget of merely $40, to cover the cost of all meals throughout the day. Given the inevitable inflation over the years, the equivalent value of $40 in 2024 is roughly $66.58. However, the essence of this gastronomic experiment compels us to stay true to the original limitation of $40.

Planning the Day’s Culinary Journey

In the original episode, Ray graced establishments including Tupelo Honey, the now non-operational Spirits on the River, Picnic’s, and, of course, Early Girl Eatery. But to infuse an element of surprise to this meal adventure, we have opted for a slightly distinct eating itinerary.

Breakfast

The morning calls for a comforting and hearty meal, hence the reliable breakfast burrito from Tiger Bay Cafe appears to be a smart and delicious choice. A wholesome wrap of scrambled eggs, avocado, onions, tomatoes, sumptuous cheddar, and some tantalising chipotle mayo ensconced in a toothsome spinach tortilla fits the start for this gustatory expedition. Counting tax and tip, breakfast costs $10.16.

Lunch

Next, we venture towards the enchanting old-school Soda Fountain at Woolworth Walk for our midday feast. Remaining faithful to the classic charm of the place, a chicken salad sandwich seems a befitting choice, further accompanied by chips and a pickle on the side. After adding tax and a generous 20% tip, lunch totals to $11.17, pushing our running expenditure to $21.33.

Dinner

As the day culminates, a meal at Gypsy Queen Cuisine seems a perfect way to sign off. The hommus bowl, a flavorsome medley of garlicky hommus, herby tabouleh, and staple protein of falafel, proves to be a satisfying gourmet choice. The dinner, tax, and a 20% tip included, comes up to $16.51, taking the day’s total to an impressive $37.84.

A Gastronomic Feat

This iconic culinary experience, despite the inflating prices over two decades, proves to still be achievable for Asheville’s discerning foodies. With smart and delicious choices, the grand gastronomic adventure of Rachel Ray’s “$40 a Day” is still a delectable prospect in the beautiful mountain city of Asheville, even after 20 years.