Supporting Asheville’s Small Businesses: A Holiday Call to Action

News Summary

Asheville, NC is rallying support for its small businesses impacted by Hurricane Helene this holiday season. Local shops are pledging a portion of their sales to recovery efforts, fostering community goodwill. Residents are encouraged to shop locally to help these essential businesses thrive amidst challenges.

Supporting Asheville’s Small Businesses: A Holiday Call to Action

Asheville, North Carolina, is stepping up in a big way this holiday season, rallying behind its small businesses that have recently faced the devastating impact of Hurricane Helene. With winter knocking on the door, the city is encouraging local residents to embrace the spirit of giving by supporting these essential businesses that form the backbone of the community.

The Aftermath of Hurricane Helene

Hurricane Helene was no ordinary storm; it left a trail of destruction through Asheville, affecting nearly every employer in the region. From damaged buildings to displaced employees and disrupted operations, the fallout has been significant. Local residents are voicing their concerns that without a robust recovery plan, necessary revitalization efforts may fall prey to predatory real estate investors. These investors could potentially buy out these cherished properties and replace them with chain stores, threatening to erase the unique character and charm of Asheville.

The Importance of Holiday Shopping

For many small businesses in Asheville, the holiday season is a crucial time for sustaining operations into the next year. Not only do these businesses rely on holiday shoppers to boost their revenue, but they’re also eager to give back to the community. Many local shops have pledged to donate a portion of their holiday sales to support local rebuilding efforts, creating a wonderful cycle of goodwill that benefits everyone.

What’s on Offer: Asheville’s Heart and Soul

Businesses such as East Fork Pottery are leading the charge by donating 5% of all holiday sales to relief efforts, transforming their beautiful ceramic creations into meaningful contributions. Meanwhile, Botanical Bones has stepped up its game by donating part of its sales to Brother Wolf Animal Rescue, showing compassion not just for people but for local pets in need.

Jewelry brand Soulku is sharing the love through its “Asheville Strong” necklaces, with proceeds specifically earmarked for recovery efforts. Sarilla, the sparkling drink brand, is pitching in as well by channeling some of its profits to a nonprofit focused on rebuilding. And let’s not forget Moonlight Makers, known for its quirky products—they’re collaborating with local artisans to create fundraising items like tees for coffee shops hit hard by the hurricane.

A Growing List of Contributors

More inspiring stories continue to emerge. Pirani Life focuses on eco-friendly insulated cups and donates 1% of its sales, while Everyday Oil, hit hard by the storm, desperately needs holiday sales to stay afloat. Artisan chocolate maker French Broad Chocolate has also faced challenges but remains committed to using its sales to support community recovery.

Poppy Handcrafted Popcorn is sweetening the deal with its “Popcorn with a Purpose” initiative, and Legally Addictive is back in business, promoting local initiatives with unique treats. Additionally, C&Co. Handcrafted Skincare is demonstrating its dedication by digging in for community cleanup efforts post-storm, while Spicewalla serves up small-batch spices while keeping an eye on recovery.

If you’re looking for the perfect gift this season, Provisions Mercantile has you covered with its diverse gift boxes featuring products from local businesses, all geared towards raising funds for recovery.

Challenges and Community Support

Among those struggling is 12 Bones Smokehouse, which has seen a staggering 35-40% drop in revenue, leading to staff layoffs. This beloved spot is actively seeking support from the community to get back on its feet. To further assist, a GoFundMe campaign has been launched to support employees of 12 Bones during this difficult time.

The situation has prompted local lawmakers to advocate for more federal support, seeking programs akin to the Paycheck Protection Program. Unfortunately, many businesses are finding their insurance coverage lacking, emphasizing the critical role of community support in their recovery efforts.

How You Can Help

This holiday season, consider purchasing gift cards, placing online orders, and heading out to support local shops, as they navigate this challenging winter ahead. A newly launched website, Brands Of WNC, serves as a central hub for folks eager to support local businesses through gift cards and online purchases. Together, the community can help Asheville’s small businesses emerge from the other side of this crisis stronger than ever!