Support for Small Businesses Grows in Asheville After Hurricane Helene

Support for Small Businesses Following Hurricane Helene in Asheville

ASHEVILLE, N.C. — In the wake of Hurricane Helene, small businesses in Asheville are rallying together with a helping hand from the local community and various organizations. The challenges faced by these local enterprises are significant, and that’s exactly why the Always Asheville Fund has been established to assist them in these trying times. Vic Isley, the president and CEO of Explore Asheville and the Buncombe County Tourism Development Authority, is at the forefront of this initiative, sharing the urgent need to support those who keep the local economy thriving.

The Hard Reality for Small Businesses

Unfortunately, research shows that about 40% of small businesses never reopen after a disaster, and this has put many in Buncombe County on high alert. The impact on the workforce has been drastic, with Isley noting that some businesses have seen as much as 20% to 30% of their employees leave the area entirely. This has left many families struggling, including individuals like Teresa Hollifield, who lost her job at a retail chain in Marion. According to her, “We’re relying on that income right now.” She has been approved for disaster unemployment assistance but has only received one check, highlighting the tough road many are walking.

The Always Asheville Fund: A Beacon of Hope

While the Always Asheville Fund won’t bring back jobs for specific individuals, it aims to give a lifeline to businesses that are foundational to the local economy. Visitors to Asheville brought in an astounding $3 billion in spending last year alone, supporting diverse businesses from vibrant art galleries to lively music venues, trendy retail shops, delectable restaurants, and bustling breweries. The goal of the fund is to ensure these experiences continue to flourish in the community.

Isley explains how the fund works by providing grants ranging from $5,000 to $10,000 to eligible front-facing small businesses. This initiative takes inspiration from a previous COVID grant program, which was remarkably successful, allowing 90% of businesses to reopen and remain open four years later. Isley passionately emphasizes the importance of supporting these small businesses: “Visitors benefit a wide variety of businesses throughout our community. We really want to make sure that they’re here for the long term.”

Community Call to Action

As the recovery from Hurricane Helene progresses, it’s clear that there is a collective spirit of resilience and determination in Asheville. Community members and organizations have been called to action to ensure their favorite local spots weather the storm. With the Always Asheville Fund, there’s hope that these vital parts of the community can stabilize and grow, despite the challenges ahead.

Resources Available

For those interested in learning more about the resources available for businesses affected by Hurricane Helene, there are several options and programs established to assist in the recovery process. It’s crucial for locals and visitors alike to stay informed and engaged with the efforts to revitalize the Asheville area. Whether through spreading the word, supporting local businesses, or simply enjoying everything Asheville has to offer, every little bit helps.

As Asheville continues to heal and rebuild, there’s an undeniable sense of unity and hope among its residents. The local businesses, which provide much more than just goods and services, are the heart of this vibrant community. Whether you’re a long-time local or a first-time visitor, taking the time to support these businesses in their time of need is a meaningful way to be part of this beautiful city’s recovery journey.