Asheville, N.C. is buzzing with activity as the community rallies together in the aftermath of a recent disaster. The Asheville Downtown Association is urging residents from all over Western North Carolina to come together and show support for local businesses as they begin the challenging task of reopening their doors following extensive damage from Helene.
It’s a tough road ahead for many businesses. Did you know that FEMA reports indicate that a staggering 40% of businesses fail to reopen after a disaster? It’s a sobering statistic that organizations in the area, including the Asheville Downtown Association and Explore Asheville, are working hard to combat. Their goal is to ensure that local spots can bounce back and thrive once again.
In a positive step forward, the Buncombe County Tourism Development Authority has opened applications for the Always Asheville fund. This fund provides essential grants to businesses affected by Helene in Buncombe County. The aim is to help these businesses get back on their feet and start serving customers again.
Hayden Plemmons, the director of the Asheville Downtown Association, is bubbling with excitement as they prepare for a series of upcoming events designed to pull in customers and spread cheer. “We are really excited to launch a winter in downtown program,” Plemmons noted. “There’s going to be holiday lights in downtown for the first time in a while.”
Local businesses are clearly looking forward to the holiday season. Plemmons mentioned the return of the winter windows competition this year, along with a holiday jamboree that will replace the traditional parade. “There’s a lot to look forward to this holiday season,” she said, encouraging everyone to participate and support local merchants.
While many retailers are finding ways to reopen, restaurants face unique hurdles. Some are still grappling with issues related to the availability of potable water. “We expect that once potable water returns to downtown, it will really be a rebirth of our downtown restaurants,” Plemmons explained. This required access is crucial for not just cleanliness, but also for cooking and serving customers.
Interestingly, some establishments have been getting creative. For instance, the Med Scratch Diner has been open for about a week now, relying on bottled water for both drinks and cooking. Meanwhile, another local favorite, the S&W Cafeteria, has been closed for about a month but is gearing up for a comeback, announcing plans to reopen on November 1st.
The Asheville Downtown Association is also working hard to create a sense of community and connection amid the recovery efforts. “Most of our retailers are open; you can check their website to see if they’re open. We’ve also been handing out orange balloons where folks can see, ‘Oh, okay, that business is open’ and stop by to do your holiday shopping early,” Plemmons explained, showcasing their efforts to rally together.
The invitation is clear: the Association is striving to create vibrant experiences in downtown that will attract locals and regional visitors alike, including those day-trippers looking for a fun festive outing.
As Asheville moves forward from the challenges posed by Helene, the resilient spirit of the community shines through. Whether you’re a local or just visiting, your support is crucial in helping businesses bounce back. Let’s come together to celebrate our local culture, businesses, and the holiday season!
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